Your privacy is lb77's top priority. This document clearly and transparently explains how we collect, use, store, and protect your personal information as an lb77 platform user.
Six core principles governing how lb77 handles your data
All data transmitted between your device and lb77's servers is protected by 256-bit SSL encryption — the same technology used by banking institutions. Your information cannot be intercepted in transit between those two points.
Lb77 only collects data that is strictly necessary to provide services to you. We do not collect excessive information or data unrelated to the operation of the lb77 platform.
Lb77 does not sell, rent, or trade users' personal data to any third party for marketing or commercial purposes. Your data belongs to you, not to our business.
Lb77 is committed to being fully transparent about what we do with your data, why we need it, and how long we keep it. There are no hidden agendas in this privacy policy.
All lb77 data handling practices comply with Malaysia's Personal Data Protection Act (PDPA) 2010. This grants you certain rights over your personal data, which we fully respect.
In the unlikely event that user data is exposed to a threat, lb77 is committed to notifying affected users within a reasonable timeframe and taking immediate remedial action.
Your data is protected
Lb77 uses SSL encryption & multi-layered security systems to protect your information at all times.
This Privacy Policy describes how lb77 ("we", "the platform") collects and handles your personal information when you register, log in, or use any of the services available at lb77.win and the lb77 mobile app. By using our platform, you agree to the practices described in this document.
In this Privacy Policy, the following terms carry the meanings defined below:
This Privacy Policy applies to all lb77 platform users, including website visitors, registered members, and any individual who interacts with lb77 services or communications. It covers all data collected through lb77.win, the mobile app, live chat, and any other communication channels.
Important Note: This Privacy Policy forms part of the lb77 Terms and Conditions. Using the lb77 platform means you agree to both documents. For more information about platform usage rules, please refer to the Terms and Conditions us.
Lb77 collects your personal data through various means as you use our platform. Below is a full breakdown of the types of data we collect and their purposes:
2.1 Data We Do NOT Collect
Lb77 does not directly collect credit or debit card numbers — all transactions are processed through secure, certified payment gateways. We also do not collect sensitive information such as medical records, religious beliefs, or political views.
Lb77 uses your personal data solely for legitimate and necessary purposes. The following are the primary purposes for which your data is used:
3.1 Account Management and Services
3.2 Security and Fraud Prevention
3.3 Legal Compliance
Lb77 is required by law to retain certain records relating to financial transactions and user activity. Data collected for compliance purposes is retained for the period stipulated by applicable law.
3.4 Service Improvement
Lb77 uses aggregated (non-individual) usage data to understand how users interact with the platform, identify areas for improvement, and develop new features that better serve our user community.
Marketing Communications: lb77 only sends marketing communications to you if you have given explicit consent during registration or through the communication preference settings in your account. You may withdraw this consent at any time via your account settings.
Lb77 does not sell personal data to any third party. However, there are specific situations where we need to share data with parties necessary to operate the platform:
4.1 Service Providers
Lb77 works with carefully selected third-party service providers to support platform operations, including:
All these service providers are bound by strict confidentiality agreements and are only permitted to use your data for purposes specified by lb77.
4.2 Legal Compliance and Authorities
Lb77 may disclose personal data to relevant authorities when required by law, court order, or valid legal process. In such situations, lb77 will disclose only the minimum information necessary and will notify users if permitted by law to do so.
lb77 Guarantee: lb77 has never and will never sell, rent, or provide users' personal data to advertisers, data brokers, or any party not mentioned in this clause. If you receive communications from another party claiming to have obtained your information from lb77, please report it to our security team immediately.
Lb77 invests in comprehensive security systems to protect your personal data from unauthorized access, modification, disclosure, or destruction.
5.1 Technical Security
5.2 Access Security
Shared Responsibility: While lb77 takes all reasonable steps to protect your data on our end, your account security also depends on you. Use a strong password, enable two-factor authentication where available, and never share your login credentials with anyone.
Lb77 uses cookies and similar tracking technologies to enhance the user experience and ensure the platform functions properly. The following types of cookies are used:
Essential Cookies
These cookies are necessary for the lb77 platform to function properly. They manage your login session, ensure account security, and enable core platform features. You cannot disable these cookies without affecting platform functionality.
Performance Cookies
These cookies collect information about how you use the lb77 platform — the pages you visit most often, any error messages you encounter, and so on. This information is used in aggregate to improve platform performance. These cookies do not collect any information that could personally identify you.
Functional Cookies
These cookies allow the lb77 platform to remember your preferences, such as your selected language and display settings. This enables lb77 to provide a more personalised and consistent experience each time you return to the platform.
Managing Cookies
You can manage and delete cookies through your web browser settings. Please note that deleting or disabling certain cookies may affect the functionality of some parts of the lb77 platform.
As an lb77 user and data subject under Malaysia's Personal Data Protection Act (PDPA), you have the following rights regarding your personal data:
You have the right to request and receive a copy of the personal data we hold about you. This request can be made through the lb77 customer support team and will be processed within a reasonable timeframe.
If the personal data held by lb77 is inaccurate or incomplete, you have the right to request a correction. You may update certain information directly in your account settings.
You may request the deletion of your personal data under certain circumstances, particularly when the data is no longer needed for the purpose it was originally collected. Please note that there are situations where lb77 is legally required to retain that data.
You have the right to object to the processing of your personal data for direct marketing purposes at any time. You may also object to other forms of processing in certain circumstances, depending on the legal basis for that processing.
Under certain circumstances, you have the right to receive your personal data in a machine-readable format and transfer it to another service provider. Please contact the lb77 support team for more information.
How to Exercise Your Rights: To exercise any of the rights above, please contact the lb77 support team via the 24/7 live chat on the platform. We will process your request once your identity has been verified. In most cases, we aim to respond within a reasonable timeframe.
Lb77 retains your personal data for as long as necessary to fulfil the purposes described in this Privacy Policy, or for as long as required by applicable law.
Once the retention period has expired and no other legal obligations apply, lb77 will securely delete or anonymise the data.
The lb77 platform is exclusively for individuals aged 18 and above. lb77 does not knowingly collect personal data from anyone under 18 years of age.
If we determine that we have collected data from an individual under 18 years of age without appropriate parental consent verification, we will take immediate steps to delete that data and close the relevant account.
If you believe a person under 18 years of age has registered an account at lb77, please notify our support team immediately. lb77 treats the protection of minors as a non-negotiable priority.
Age Limit Enforcement: lb77 applies a strict KYC process, including identity document verification, to ensure no users under the age of 18 access the platform. This is part of lb77's commitment to responsible gaming.
If you have any questions, concerns, or complaints regarding this Privacy Policy or how lb77 handles your personal data, you may reach us through the following channels:
We value every privacy-related inquiry and feedback. Our team will make every effort to respond to all inquiries thoroughly and within a reasonable timeframe.
Privacy Policy Updates
Lb77 may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or new platform features. Users will be notified of significant changes via in-platform notifications or their registered email. Continued use of the platform after changes are published will be considered acceptance of the updated policy.
Your privacy and security are our priority. Join over 100,000 Malaysian members who have trusted lb77 as their online betting platform of choice — safe, fair, and transparent.